Middle-Market Business Web Hosting Dilemma

It’s an easy choice for the typical one or two person business to opt to go with a third party website host.

That’s not the case for most middle market businesses, especially those with an IT staff and an investment in some infrastructure. There may be an urge to use the resources at hand to handle hosting your own website and that may work fine for some offices, but it’s usually a mistake with hidden costs.

Lets look at the obvious issue first. A web server is a machine that is attached to an open internet line, all the time, in an effort to make the sites it hosts as available as possible. While there are ways to secure that and separate your other parts of the business from being accessed, hackers sometimes find workarounds- it’s one of the things they tend to be really good at. Web servers are a point of interest for everyone from the curiosity seeker to the seasoned, old-school coder with an agenda.

A good website host puts a great deal of effort into security measures, starting with good fundamentals. If you host a site on your own server, you’ll want a person who is intimately familiar with security issues, preferably on your staff.

The second issue relates to the development team, who is it comprised of, and who gives the final sign offs at various stages? You will need your marketing people and your tech people to be in communication as the site is planned and takes shape.

The hidden cost associated with doing this in house is in lost business when the site doesn’t engage it’s audience in a way that generates revenue.  You may not see the revenue going elsewhere, but someone will be getting it.

The worst part is that the site can appear fine while it is a revenue  sieve.

As you know if you’ve read a few of my posts, I’m a fan of Site Ground Web hosting. I’ve wasted years on bad hosts in the past. Don’t do that.

Just give SiteGround a whirl. They’ll take good care of you.


When Web Hosting Goes Bad

I’ll tell you exactly who the culprit was towards the end of the story.

I had experienced 5 consecutive years of unparalleled service and very good site hosting performance with this provider with just one exception. That one service glitch had happened in the last year and while it lasted a little less than a day, that’s too long for a business with a website.

So I was looking elsewhere once again for good, reliable, hosting providers, who didn’t charge an arm and a leg, and who provided cutting edge WordPress support.

Timing on the possible server migration kept me at that operations center for one final year. I committed to one last annual contract and that week, the company stopped responding to basic tech “trouble tickets”.
For over 5 years, this company had always replied rapidly (within minutes) to these tickets, now that I was on the much more expensive machine, there seemed to be no reply at all.

My heart sank as important technical issues regarding my clients email accounts could not be quickly resolved. Some simple site updates had to wait.

It took a couple weeks for me to get my first responses, which were all versions of, “We’re very sorry we just switched to this new contact system. Thank you for your patience.”

During that month, I discovered that “chat” was now the best way to get somebody, although they were often unwilling or unable to help.

I also learned that i was basically on my own with this server and that I should start migrating sites off to a new environment as soon as possible.

Site downtime increased before I was able to move everybody. Customer service was a shadow of itself just a year earlier. It was a painful 3 months of pretty much continuous site migration work. My own was the last to go.

But the new home, Site Ground, was offering stellar support in the form of 1 free site migration with each new hosting account, and invaluable answers to WordPress transfer and setup questions.

What a relief to be moved completely away from that former Site5 machine and into the Site Ground network operations center in Chicago.

WordPress Hosting Resources at SiteGround

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog.

Expert WordPress Hosting at SiteGround

SiteGround provides superior WordPress hosting focused on speed, security and customer service. They take care of WordPress sites security with unique server-level customizations, WP auto-updates, and daily backups. They make them faster by regularly upgrading their hardware, offering free CDN with Railgun and developing their SuperCacher that speeds sites up to 100 times! And last but certainly not least, they provide real WordPress help 24/7! Learn more about SiteGround WordPress hosting